I used to work with someone whose wife worked for a multinational. She had all the latest HR guff at her fingertips and told him that people are more likely to be promoted if mangers know them. He took her advice on board and found every possible excuse to get into conversation with senior managers. What neither of them had factored in was that he was an arsehole so the more the managers saw of him the less he was likely to get promoted.Mary Lou's mug was never off the tv and see what good that did her crew.
McDonald is similarly afflicted.