Discombobulation over 'incomprehensible' video promoting Ireland

Toland

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Miriam Lord: US gets glimpse of ‘Global Ireland’ that borders on the incomprehensible | Irish Times

[video]https://youtu.be/-gjolbjmdak[/video]

It appears that the latest video (available on ireland.com, which was purchased by some public body or other a few years ago, and which annoyed thousands by simply discontinuing the @ireland.com e-mail service) is completely incomprehensible to some of its target audience.

Janey though, it's very slick, but think the charge of incomprehensibility to foreign English speakers, especially to those for whom English is not their first language, is pretty understandable. What with people talking over each other, some old, not so fresh recordings, and strong accents, mixing Irish and English without any visual or audio indication of a change of language, and and loads of cultural references that can only be expected to be incomprehensible to many foreigners.

It doesn't help, of course, that even to those of us who understand every word, the video's message isn't very clear, except perhaps the empty feelgood "celebration of Irishness" morale-boosting stuff that I must say I personally have grown heartily sick of over the last few years. Even if you don't curl your lip at it along with me, it still must seem a strange message to be sending abroad. The purpose, by the way, is to promote foreign investment in Ireland.

Anyone got any thoughts?
 
Last edited:


statsman

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https://www.irishtimes.com/news/politics/miriam-lord-us-gets-glimpse-of-global-ireland-that-borders-on-the-incomprehensible-1.3427566

[video]https://youtu.be/-gjolbjmdak[/video]

It appears that the latest video (available on ireland.com, which was purchased by some public body or other a few years ago, and which annoyed thousands by simply discontinuing the @ireland.com e-mail service) is completely incomprehensible to some of it's target audience.

Janey though, it's very slick, but think the charge of incomprehensibility to foreign English speakers, especially to those for whom English is not their first language, is pretty understandable.

It doesn't help, of course, that even to those of us who understand every word, the video's message isn't very clear, except perhaps the empty feelgood "celebration of Irishness" morale-boosting stuff that I must say I personally have grown heartily sick of over the last few years. Even if you don't curl your lip at it along with me, it still must seem a strange message to be sending abroad.

Anyone got any thoughts?
Thoughts:

  • Video is primarily a visual medium, and visually this is a very coherent and comprehensible piece of film.
  • Comprehensibility is over-rated.
  • Your OP lacks somewhat in the comprehensibility stakes; you might want to mention what the video is, for starters. ;)
 

Watcher2

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https://www.irishtimes.com/news/politics/miriam-lord-us-gets-glimpse-of-global-ireland-that-borders-on-the-incomprehensible-1.3427566

[video]https://youtu.be/-gjolbjmdak[/video]

It appears that the latest video (available on ireland.com, which was purchased by some public body or other a few years ago, and which annoyed thousands by simply discontinuing the @ireland.com e-mail service) is completely incomprehensible to some of it's target audience.

Janey though, it's very slick, but think the charge of incomprehensibility to foreign English speakers, especially to those for whom English is not their first language, is pretty understandable. What with people talking over each other, some old, not so fresh recordings, and strong accents and mixing Irish and English without any visual or audio indication of a change of language.

It doesn't help, of course, that even to those of us who understand every word, the video's message isn't very clear, except perhaps the empty feelgood "celebration of Irishness" morale-boosting stuff that I must say I personally have grown heartily sick of over the last few years. Even if you don't curl your lip at it along with me, it still must seem a strange message to be sending abroad. The purpose, by the way, is to promote foreign investment in Ireland.

Anyone got any thoughts?
Yeah, looks like a lot of "in-jokey" stuff (father Ted, The Young Offenders) and the target audience is not really clear. What about that garbled thick accent at the start in the background? I think I know enough Irish to at least recognise the language if I may not necessarily understand all the words spoken.
 

gleeful

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Why is it incomprehensible? I flicked through it - seems fine.

Maybe the yanks are just a bit dim.
 

Toland

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Thoughts:

  • Video is primarily a visual medium, and visually this is a very coherent and comprehensible piece of film.
  • Comprehensibility is over-rated.
  • Your OP lacks somewhat in the comprehensibility stakes; you might want to mention what the video is, for starters. ;)
I don't accept your last point, though I've altered to the text of the OP anyway.
 

Wascurito

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Irish people will probably find it cringeworthy because it seems so clichéd.

However, the world is still not that familiar with our clichés.
 

wombat

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Sometimes its an age thing, I don't get the point of posting pictures on a political discussion site, maybe the video is targetted at the Facebook generation?
 

statsman

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Sometimes its an age thing, I don't get the point of posting pictures on a political discussion site, maybe the video is targetted at the Facebook generation?
This.
 

gleeful

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Sometimes its an age thing, I don't get the point of posting pictures on a political discussion site, maybe the video is targetted at the Facebook generation?
The "facebook generation" are in their 50's and 60's. The yoof are on other platforms.
 

Skin the Goat

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It's grand. But let's all show how sophisticated we are through negativity and recreational indignation.
 

SeanieFitz

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I think it is ok, I expect some highly paid consultancy firm produced it and in this era of short attention spans the montage of short, fast changing clips might keep the attention of the target audience

I often wonder how many members read the longer posts on this thread, I reckon if you want your message heard it must be short and sharp.
 

Toland

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Sometimes its an age thing, I don't get the point of posting pictures on a political discussion site, maybe the video is targetted at the Facebook generation?
One point off the top of my head is the effective use of public money. There are others if I could be bothered to write them out, but I'll leave it to your imagination. Even on the basis of the fact that public money was used to create the video, the subject is eminently suitable for discussion on a political messageboard.
 

Toland

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It's grand. But let's all show how sophisticated we are through negativity and recreational indignation.
Forgive me, but I don't consider myself either indignant or negative. And I really do my best not to be a begrudger. I'm trying to be constructively critical.
And I think my criticism is pretty well founded in this case.

Though there may be some marketing specialists who can put me right. I'd love to hear what they have to say. Every day is a schoolday, after all.
 

Man or Mouse

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Miriam Lord: US gets glimpse of ‘Global Ireland’ that borders on the incomprehensible | Irish Times

[video]https://youtu.be/-gjolbjmdak[/video]

It appears that the latest video (available on ireland.com, which was purchased by some public body or other a few years ago, and which annoyed thousands by simply discontinuing the @ireland.com e-mail service) is completely incomprehensible to some of it's target audience.

Janey though, it's very slick, but think the charge of incomprehensibility to foreign English speakers, especially to those for whom English is not their first language, is pretty understandable. What with people talking over each other, some old, not so fresh recordings, and strong accents, mixing Irish and English without any visual or audio indication of a change of language, and and loads of cultural references that can only be expected to be incomprehensible to many foreigners.

It doesn't help, of course, that even to those of us who understand every word, the video's message isn't very clear, except perhaps the empty feelgood "celebration of Irishness" morale-boosting stuff that I must say I personally have grown heartily sick of over the last few years. Even if you don't curl your lip at it along with me, it still must seem a strange message to be sending abroad. The purpose, by the way, is to promote foreign investment in Ireland.

Anyone got any thoughts?
I thought it was terrific. Didn't see any of the less than impressed being able to join a few dots. The rugby team for instance is an all Ireland team, ties in with the "Fighting Irish" of Notre Dame for Americans, something the clueless Miriam wouldn't be able to spot of course. Our sense of humour as depicted in, Tiernan and Fr Ted etc etc. All this is part of what a promo video does. It glosses over the many flaws in our national structure. Surely, she didn't expect a mention of "The Homeless" in a promo video?

Then again, if you're stuck for a few lines to fill in your allotted space in the IT, there's nothing like an ould swing at official Ireland.
 

Spirit Of Newgrange

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Dear Tourist : Please come and savour irish culture quick before it all goes extinct.
 

Man or Mouse

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I think it is ok, I expect some highly paid consultancy firm produced it and in this era of short attention spans the montage of short, fast changing clips might keep the attention of the target audience

I often wonder how many members read the longer posts on this thread, I reckon if you want your message heard it must be short and sharp.
Amen to your last point.
 


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