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FT to concentrate on Digital at expense of Paper


jmcc

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Jun 12, 2004
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Looks like the Financial Times is about to make Digital delivery its primary concern.
Financial Times to serve 'digital platform first' - RTÉ News

This perhaps one of the most interesting quotes in that article:
"That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

Wonder if this will have the Irish Times trying to imitate them?
 

Ryan Tubbs

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Sep 20, 2012
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Wonder if this will have the Irish Times trying to imitate them?
Eventually they will have to.

The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.

That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again
 

Cassandra Syndrome

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I love to see that Keynesian Europhiliac toilet paper rag evaporate.
 

Verhofstadt

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Eventually they will have to.

The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.

That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again
They weren't too early, they were just crap at it... and half of Ireland were using the same login.

I used the Trocaire login for a long time.. felt a little bad, but only a little.
 

Verhofstadt

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I love to see that Keynesian Europhiliac toilet paper rag evaporate.
That's a bit mean.. would you not prefer if they keep going but changed their editorial policy to match your views?

(Interesting to see the impact on sales that would have)
 

Davidoff

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Looks like the Financial Times is about to make Digital delivery its primary concern.
Financial Times to serve 'digital platform first' - RTÉ News

This perhaps one of the most interesting quotes in that article:
"That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

Wonder if this will have the Irish Times trying to imitate them?
It's another clear sign that the old-style newspaper business is in its death throes.

The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.
 

jmcc

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Messages
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The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.
The people the IT used to implement its PPV model hadn't a clue and the signs were there at that stage that people would not pay for the Irish Times online.

That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again
Nice to see that they have at least one dedicated reader. :)
 

DownTheyGo

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Joined
Dec 4, 2010
Messages
5,314
Looks like the Financial Times is about to make Digital delivery its primary concern.
Financial Times to serve 'digital platform first' - RTÉ News

This perhaps one of the most interesting quotes in that article:
"That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

Wonder if this will have the Irish Times trying to imitate them?
To read anything in the FT you have to subscribe or at least I do. Maybe its a minimum quota on articles before payment is required?!

The Irish Times, can't wait :lol:
 
G

Gimpanzee

The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.
Agreed. It isn't so much a lifestyle choice as other newspapers are.

I get around the paywall by scraping the headline and searching for it in google after I've used up my 7 articles per months. Its a quality read though, and would be quicker to pay for it that any other newspaper I can think of.
 

jmcc

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It's another clear sign that the old-style newspaper business is in its death throes.

The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.
In terms of coverage, the FT has doesn't have deep competition. (Financial newsletter services really would be more specialised). The problem for newspapers like the Irish Times is that they switched to lifestyle journalism and wibbling Op-Ed stuff some time ago. This actually made them more vulnerable to the effects of the web and web journalism. Instead of competing with the web, they ended up competing with magazines (which traditionally were more analysis and lifestyle journalism).
 

jmcc

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To read anything in the FT you have to subscribe or at least I do. Maybe its a minimum quota on articles before payment is required?!

The Irish Times, can't wait :lol:
Yes but the Financial Times has a world wide readership and is a major newspaper - the Irish Times is really just a provincial newspaper. It even changed from ireland.com (a category killer domain name) to irishtimes.com in an attempt to ape the New York Times. :)
 

DownTheyGo

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Yes but the Financial Times has a world wide readership and is a major newspaper - the Irish Times is really just a provincial newspaper. It even changed from ireland.com (a category killer domain name) to irishtimes.com in an attempt to ape the New York Times. :)
ireland.com or irishtimes.com... can I come back to you on that?! :)

FT in a league of it's own and as the Chimp points out, one of the very few papers that you might readily pay for a subscription without feeling mugged.
 

goosebump

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May 23, 2008
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The thing about the FT is that it is unique and pitched at the financial community.
It also features high quality journalism, a mine of financial data, and a proper mobile web site (as opposed to the IT, which forces you to download a crappy app).

I hadn't bought a newspaper in a while, but the dog was sick lately, so I needed some soakage. I bought the new format IT, and was aghast to see the oversize penpics of the various journos over their pieces. I had to check the front page to ensure I hadn't bought a 2 day old Sindo by mistake.

The dog wasn't impressed either, in that she continued to barf on the floor, rather than the sheets of newsprint I had laid out in the corner.
 

Mr. Bumble

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Sep 7, 2010
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Newsweek has gone digital only.
 

goosebump

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To read anything in the FT you have to subscribe or at least I do. Maybe its a minimum quota on articles before payment is required?!
You can read 8 per month as a registered subscriber.

The Saturday edition of the FT has the best Magazine bar none.
 

james5001

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The FT is one of the most accurate papers in the western world, compared to its competitors.
 

DownTheyGo

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Dec 4, 2010
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You can read 8 per month as a registered subscriber.

The Saturday edition of the FT has the best Magazine bar none.
I do enjoy an early Saturday afternoon cappuccino on Dawson St with the mag in hand :)

Up the Dubs!
 

Davidoff

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It also features high quality journalism, a mine of financial data, and a proper mobile web site (as opposed to the IT, which forces you to download a crappy app).

I hadn't bought a newspaper in a while, but the dog was sick lately, so I needed some soakage. I bought the new format IT, and was aghast to see the oversize penpics of the various journos over their pieces. I had to check the front page to ensure I hadn't bought a 2 day old Sindo by mistake.

The dog wasn't impressed either, in that she continued to barf on the floor, rather than the sheets of newsprint I had laid out in the corner.
...a demographic often overlooked by the marketing people.
 
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