Gillette new advert Toxic Masculinity

Herr Rommel

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Looks like they don't have as many tranny customers as they thought.
 


Estragon

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This one is going to be in the undergraduate marketing text books. Just a balls up of colossal proportions.
 

The Nal

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Been ripping us off for years. Fúck them.
 

bells of shando

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Johnson &Johnson who are the parent company of Gilette have posted losses of over $2 billion for the Financial year. Of course their toxic anti-white male ad has contributed to this.
Just shows when us people stand together and use the power of our pocket money ,we can punish and create change in business and politics.
 

Sweet Darling

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According to a 2016 report by Amnesty International, palm oil provider Wilmar International, the world's biggest palm oil grower in 2016 and supplier of raw materials to Procter & Gamble, profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened, or not paid for work. Some workers also suffered severe injuries from toxic banned chemicals.[64]
Did you send that post on your mobile phone, assembled by a 12 year old in China.
 

silverharp

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Ah good lesson that twitter mobs aren't consumers, eh? companies like Disney will learn this lesson in the years ahead




We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’ backlash
Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash.
 

Buchaill Dana

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How are the other shaving products doing, for comparison like?

Ill give you a hint, they are all tanking. Dont read your bias into an industry in a wobble
 

silverharp

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How are the other shaving products doing, for comparison like?

Ill give you a hint, they are all tanking. Dont read your bias into an industry in a wobble
damn hipsters eh? still up to their marketing to make the best of a market not lose sales for ideological reasons.
 

benroe

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Ah good lesson that twitter mobs aren't consumers, eh? companies like Disney will learn this lesson in the years ahead


Ah good lesson that twitter mobs aren't consumers, eh? companies like Disney will learn this lesson in the years ahead


Everything these progressives touch turns to shite, it's only a matter of time before a few brave comedians or directors stand up to the diversity mob and everyone starts mocking their bigotry and contrived outrage.
 

silverharp

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Everything these progressives touch turns to shite, it's only a matter of time before a few brave comedians or directors stand up to the diversity mob and everyone starts mocking their bigotry and contrived outrage.
Disney turned Star Wars to sh111te and looks like they have peaked Marvel and from now on white males cant be super heroes, hopefully it hits their pockets if consumers have any sense.
 

benroe

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Disney turned Star Wars to sh111te and looks like they have peaked Marvel and from now on white males cant be super heroes, hopefully it hits their pockets if consumers have any sense.
There is certainly no shortage of movies or TV shows with strong female characters and diversity support cast, they have unfortunately destroyed some franchises, Dr Who, Star Trek, MIB and Star Wars, and let's not forget all the comedy that never saw the light of day for fear of outrage.
 

Buchaill Dana

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damn hipsters eh? still up to their marketing to make the best of a market not lose sales for ideological reasons.
Again, relative to the market, did they lose sales? You are taking a reductive view - an ad you didnt like + sales falling = 'insert right wing shit here'. Life is a lot more complicated
 

Buchaill Dana

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Disney turned Star Wars to sh111te and looks like they have peaked Marvel and from now on white males cant be super heroes, hopefully it hits their pockets if consumers have any sense.
What?
 

silverharp

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Again, relative to the market, did they lose sales? You are taking a reductive view - an ad you didnt like + sales falling = 'insert right wing shit here'. Life is a lot more complicated
I went with the CEO's comment who I believe said it was worth it
 

Clanrickard

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IDBI0

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Again, relative to the market, did they lose sales? You are taking a reductive view - an ad you didnt like + sales falling = 'insert right wing shit here'. Life is a lot more complicated
They did lose sales. They had already been losing sales relative to their competitors prior to the campaign (hence the reason for the campaign), however, they lost even more as a result of the campaign. Regardless of any left or right POV, it was a spectacular error by their marketing department.
 

stopdoingstuff

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The real answer to this toxic masculinity bolloxolgy is actually more toxic masculinity. Some limp-wristed sociology student was killing the buzz at a party I was at recently by ranting on about toxic masculinity, and someone asked him if he wanted a fight. Sociology-boy fkd off pronto and the good times resumed.
 


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