Is there really no such thing as bad publicity? The Irish Cancer Society seem to think so...

Reasunach

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Charity defends #IWantToGetCancer ad campaign | BreakingNews.ie

The amount of people who have been hurt and offended by this campaign is amazing. The English language is indeed strange in how things can be interpreted depending on nuances, but seriously, does anyone really want to "get" cancer? Maybe the ad campaign should have used the quotes marks (as I just did) to outline that they were being ironic?
 


cricket

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One thing is certain, it's got people talking, the object of the exercise.
 

ger12

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The message is very straight. We're living lifestyles that are leading to more and more cancers being diagnosed.

However perfectly healthy people with the advised lifestyle also develop cancer.

On balance while I get why the ICS ran with this, perhaps it is in somewhat poor taste? It certainly has people talking.
 

PC Principle

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It's all about donations nothing more.

It's not as if you can now remember to switch off that cancer thing in your body now that you've heard the advert.
 

Supra

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Charity defends #IWantToGetCancer ad campaign | BreakingNews.ie

The amount of people who have been hurt and offended by this campaign is amazing. The English language is indeed strange in how things can be interpreted depending on nuances, but seriously, does anyone really want to "get" cancer? Maybe the ad campaign should have used the quotes marks (as I just did) to outline that they were being ironic?
With the target of this ad to be controversial I'd say the ICS are the ones reacting to it too. Why leave it to the public to get outraged when you can ramp up the outrage yourself by complaining about your own advert.
 

Disillusioned democrat

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It's all about donations nothing more.

It's not as if you can now remember to switch off that cancer thing in your body now that you've heard the advert.
It is baffling to me that a "charity" needs to collect money to fund cancer research when the state spends billions annually on treating cancer.

It seems ridiculous that there's a whole parallel organisation out there thriving on donations made by people scared into it by shocking ads that do NOTHING to explain how to avoid cancer.

Maybe I'm too cynical after many years of watching charity after charity fall foul of any form of objective measures, but surely this is the state's responsibility to best protect its citizens.
 

Old Mr Grouser

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I want to get Cancer.

It's only the plain truth.

Why should you be frightened to say it in situations where intelligent and well-educated people are smoking twenty or thirty cigarettes a day?

I know. I've seen it often enough.


[video=youtube;9wPHkxC9WgI]https://www.youtube.com/watch?v=9wPHkxC9WgI[/video]
 

GDPR

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These ads are becoming increasingly counter-productive.

I remember one for the RSPCA a couple of Xmases ago which regaled us with images of distressed pets which had been abandoned as unwanted gifts.

I had to leave the room when it came on, and I am a supporter of animal charities.

I think the RSPCA made the mistake of not showing the positive outcomes of their work. They left the viewer feeling unhappy and frightened, and what we know about human nature is when that happens, a psychological defence mechanism means we switch off and stop listening.

I dont find the cancer ad particularly offensive. It doesnt work for me at all on any level, really.
 

Reasunach

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My first reaction was that perhaps the ICS were trying to be too clever for their own good. So many media courses now concentrate on how to get things to go "viral". I too find myself becoming cynical of health charities who are basically providing a service that should come directly from our health service. An industry has emerged and its biggest benefit has been to the economy as it employs people.
 

Old Mr Grouser

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It is baffling to me that a "charity" needs to collect money to fund cancer research when the state spends billions annually on treating cancer.

It seems ridiculous that there's a whole parallel organisation out there thriving on donations made by people scared into it by shocking ads that do NOTHING to explain how to avoid cancer.

Maybe I'm too cynical after many years of watching charity after charity fall foul of any form of objective measures, but surely this is the state's responsibility to best protect its citizens.
"shocking ads that do NOTHING to explain how to avoid cancer" - Anyone who doesn't know that by now must be intellectually challenged.


 

sic transit

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It is baffling to me that a "charity" needs to collect money to fund cancer research when the state spends billions annually on treating cancer.

It seems ridiculous that there's a whole parallel organisation out there thriving on donations made by people scared into it by shocking ads that do NOTHING to explain how to avoid cancer.

Maybe I'm too cynical after many years of watching charity after charity fall foul of any form of objective measures, but surely this is the state's responsibility to best protect its citizens.
The ICS are the ones more likely to be involved with research and they do a lot of tremendous amount of end of life support. I'm surprised to see them running campaigns outside of Daffodil Day. Of all charities they do seem to get a lot more bequests as well. I'm really not too bothered by the campaign, Barnardos have been at the Famine waif ad for years. I also doubt I'm alone in thinking that the aggressive housing advocacy industry is sucking an awful lot of charity money and attention away from others.
 

sic transit

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It's all about donations nothing more.

It's not as if you can now remember to switch off that cancer thing in your body now that you've heard the advert.
You being on that side of the pond should get that "get" means understand here.
 

Disillusioned democrat

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"shocking ads that do NOTHING to explain how to avoid cancer" - Anyone who doesn't know that by now must be intellectually challenged.


I get that, but the ads themselves almost make it feel inevitable...there isn't much of a "preventative" message about them.
 

ger12

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It is baffling to me that a "charity" needs to collect money to fund cancer research when the state spends billions annually on treating cancer.

It seems ridiculous that there's a whole parallel organisation out there thriving on donations made by people scared into it by shocking ads that do NOTHING to explain how to avoid cancer.

Maybe I'm too cynical after many years of watching charity after charity fall foul of any form of objective measures, but surely this is the state's responsibility to best protect its citizens.
I think that's unfair. They've funded recent ground breaking research. We have cancer nurse specialists because they lobbied and funded some of these positions. They direct policy in a direction dictated by research and people diagnosed with cancer, minus the influence of a drug company or anyone else with a position of power.

They're a pretty damn good advocacy group to be fair.
 

Disillusioned democrat

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I think that's unfair. They've funded recent ground breaking research. We have cancer nurse specialists because they lobbied and funded some of these positions.

They're a pretty good advocacy group to be fair.
I get that, but isn't sad that a charity has to do this instead of the state?

The state spends billions every year on "cures" but little or nothing on prevention...very typically...funding cancer research is really their job.
 

ger12

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I get that, but isn't sad that a charity has to do this instead of the state?

The state spends billions every year on "cures" but little or nothing on prevention...very typically...funding cancer research is really their job.
Yeh it's sad, and it happens for a number of reasons.
 

sic transit

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I get that, but isn't sad that a charity has to do this instead of the state?

The state spends billions every year on "cures" but little or nothing on prevention...very typically...funding cancer research is really their job.
You can't prevent what you don't understand or can't cure. Cancer research is very expensive, very long-term and not at the top of the list for any government, which is why the likes of ICS, Macmillan across the water and others are so important.
 

ger12

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You can't prevent what you don't understand or can't cure. Cancer research is very expensive, very long-term and not at the top of the list for any government, which is why the likes of ICS, Macmillan across the water and others are so important.
Actually sometimes it's not that costly. It's dictated by how much can be made.

The ICS funded research into aspirin and cancer, it wasn't huge money. And aspirin is as cheap as chips.
 

Zapped(CAPITALISMROTS)

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Rots inspired by this campaign is now reaching out to crowd-fund for the following "gets" ad blitz... Barbie,Mr Redacted,Pious Martin, etc.etc..:rolleyes:
 
O

Oscurito

I think it's in poor taste and awkwardly worded.

It all rests around differing interpretations of the word "get" and I'm not a huge fan of these tabloidish type puns.

But, the ICS know their stuff and maybe this is what is needed to make as many people as possible aware of The Big C.
 


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