*sigh*That just makes it a very long running stunt.
Look at them all there in dark suits. Ridiculous gimmick!
1. countable noun
A stunt is something interesting that is done in order to attract attention and get publicity for the person or company responsible for it.
I will ask a last time and otherwise done discussing it but which group has recently routinely change their dress for Congressional Presidential addresses, and by that mean over the last three years?How else do you explain all those shallow men, more interested in their matching suits than in governing, all rocking up in the same colour suits if not a gimmick.