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Swastikas in D4 - it was a different time


Little_Korean

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Read a reference to this in today's Sunday Times readers' letters page and just had to follow up on it.

Swastika Laundry

The Swastika Laundry was a laundry founded in 1912, located on Shelbourne Road, Ballsbridge, a district of Dublin, Ireland. It was founded by John W. Brittain (1872–1937) from Manorhamilton, Co. Leitrim who was one of the “pioneers of the laundry business in Ireland” having founded the Metropolitan and White Heather Laundries in 1899. He was also the owner of a famous horse called Swastika Rose which was well known “to frequenters of the Royal Dublin’s Society’s Shows“.

They used electric vans, that were painted in red with a black swastika on a white background,[2] to collect and deliver laundry to customers.

In 1939, the laundry changed its name to "The Swastika Laundry (1912)"[3] to make clear the distinction between its use of the name and the symbol and the recent adoption of the symbol by the National Socialist (Nazi) Party in Germany.
I'm guessing the Swastika choice was from the Hindu/Asian good luck symbol more than anything, besides being a very distinct and catchy logo, as a certain Central European party likewise decided. Rudyard Kipling used to use it on his books as part of the interest in all things Indian until the Nazis came to power, when he - like the Laundry - refrained from further usage of it.

Definite points for further research here:

Swastika Laundry

As pointed out in The Inquisition’s earlier piece on Hermann Goertz the laundry drew attention from patriotic nazis. Both Goertz and his fellow spy Unland, felt they had no option but to use the laundry. Quite why they risked giving themselves away by doing is anyone’s guess. Perhaps they felt it was a cover operation, which it was not.
The Swastika Laundry’s chimney is now a protected structure. It remained decorated with swastika livery even after the company was bought out by Spring Grove Laundry in the 1960s. Jobs were advertised in Irish print media right up until the late 60s. In fact, it remained decorated until the 1980s.
Anyone around Ballsbridge in the '80s remember seeing swastika-symboled van driving about?

I don't think I'll look at sleepy Ballsbridge in quite the same way again.
 

gerhard dengler

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Read a reference to this in today's Sunday Times readers' letters page and just had to follow up on it.

Swastika Laundry



I'm guessing the Swastika choice was from the Hindu/Asian good luck symbol more than anything, besides being a very distinct and catchy logo, as a certain Central European party likewise decided. Rudyard Kipling used to use it on his books as part of the interest in all things Indian until the Nazis came to power, when he - like the Laundry - refrained from further usage of it.

Definite points for further research here:

Swastika Laundry





Anyone around Ballsbridge in the '80s remember seeing swastika-symboled van driving about?

I don't think I'll look at sleepy Ballsbridge in quite the same way again.
Swastika Laundry was operating in Rathmines in the 1980's (close to the bridge at Portobello) and yes the swastika was still used as the company symbol.
 

H.R. Haldeman

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Say what you like about the Swastika laundry, but I'll bet they got your whites whiter than white.
 

Goa Tse

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I heard the Swastika Laundry co. were the final solution to all your laundry needs.
 

Boy M5

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Pretty sure already a thread about this crowd, complete with photos of their vans and their chimney
 

Asparagus

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Say what you like about the Swastika laundry, but I'll bet they got your whites whiter than white.
They didn't use tumbledryers - everything got a good Aryan on the line.
 

Catalpast

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I remember meeting the owner once

It was almost 40 years ago so its a bit of a blur now
 

Goa Tse

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Franzoni

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I think i remember the old fella saying they painted a swastika on the roof during the war in case Dublin was bombed...might of been before or after the North Strand incident ...dunno....
 

Asparagus

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Table linen was their speciality. No problems with gravy stains after they had done the job.
Yeah but they were expensive - they'd take the teeth out your head as quick as look at you...

Line
____________________________
oops
 

shoneen

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There was still a swastika visible as recent as late 80s.
 

former wesleyan

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They didn't re-brand it, which says a lot.
 

owedtojoy

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I am old enough to vaguely remember the Swastika Laundry Vans trundling about when I visited Dublin as a child.

Heinrich Böll, the German novelist, got a shock when he visited Dublin in teh 1950s:

"....was almost run over by a bright-red panel truck whose sole decoration was a big swastika. Had someone sold Völkischer Beobachter delivery trucks here, or did the Völkischer Beobachter still have a branch office here? This one looked exactly like those I remembered; but the driver crossed himself as he smilingly signalled to me to proceed, and on closer inspection I saw what had happened. It was simply the "Swastika Laundry," which had painted the year of its founding, 1912, clearly beneath the swastika; but the mere possibility that it might have been one of those others was enough to take my breath away."
Völkischer Beobachter was the Nazi Party newspaper.

BTW The Swastika has a respectable history as a Hindu sun symbol. The word "swastika" comes from the Sanskrit svastika - "su" meaning "good," "asti" meaning "to be," and "ka" as a suffix. The swastika literally means "to be good".

Why shouldn't a laundry re-claim the symbol in the name of shining underwear? Daz cannot be allowed to have it all their own way.

Swastika - Wikipedia, the free encyclopedia
 
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