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Taking on the corporate giant

GDPR

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Jul 5, 2008
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224,089
Pat McDonagh, owner of the Supermac's fast food brand has applied for a trademark to expand into Europe. Last time out, McDonalds successfully appealed to the EU Commission as 'there would be confusion for the public between the two brands and products'. Pat has lodged a new trademark application to expand into Europe, saying we've learned from the last time and McDonalds objecting again comes as no surprise. The corporate giant successfully harnessed its resources last time to stamp out a potential competitor, will they succeed this time again, are you confused about the difference between Supermacs and McDonalds?

'We will keep fighting' - Round two in international brand war between the snack box and the Big Mac begins - Independent.ie
 


neiphin

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he won a similar case in Australia ?
 

GDPR

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No, same as here, he withdrew with the plan to lodge a fresh trademark application down under, McDonalds objecting there as well. Supermac
 

The Field Marshal

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Aug 27, 2009
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The quality of McDonalds products has declined .
Indeed the obese horror show one is usually confronted with on entering any of their outlets should be warning enough.

I hope this guy wins his case .
 

edifice.

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Feb 24, 2005
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8,407
Pat McDonagh, owner of the Supermac's fast food brand has applied for a trademark to expand into Europe. Last time out, McDonalds successfully appealed to the EU Commission as 'there would be confusion for the public between the two brands and products'. Pat has lodged a new trademark application to expand into Europe, saying we've learned from the last time and McDonalds objecting again comes as no surprise. The corporate giant successfully harnessed its resources last time to stamp out a potential competitor, will they succeed this time again, are you confused about the difference between Supermacs and McDonalds?

'We will keep fighting' - Round two in international brand war between the snack box and the Big Mac begins - Independent.ie
How patronising can you get!
 

GDPR

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Messages
224,089
The quality of McDonalds products has declined .
Indeed the obese horror show one is usually confronted with on entering any of their outlets should be warning enough.

I hope this guy wins his case .
Not a fan of fast food, maybe once a month will sample the wares of a local provider. The previous ruling as identified by poster edifice do indeed seem patronising, and against the spirit of competition that one would expect that the EU Commission should be promoting on behalf of consumer choice.
 

Half Nelson

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Half Nelson

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Dec 12, 2009
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21,733
The quality of McDonalds products has declined .
Indeed the obese horror show one is usually confronted with on entering any of their outlets should be warning enough.

I hope this guy wins his case .
I used to tell my kids that the big M was actually what an asre would look like after too much fast food from you-know-where. ;)
 

wexfordman

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Nov 19, 2006
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7,877
The quality of McDonalds products has declined .
Indeed the obese horror show one is usually confronted with on entering any of their outlets should be warning enough.

I hope this guy wins his case .
So you hope that one fast food supplier wins a case against another fast food supplier because it will be a win against obesity?
 

BACKTOBASICS

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Jan 22, 2014
Messages
3,083
Pat McDonagh, owner of the Supermac's fast food brand has applied for a trademark to expand into Europe. Last time out, McDonalds successfully appealed to the EU Commission as 'there would be confusion for the public between the two brands and products'. Pat has lodged a new trademark application to expand into Europe, saying we've learned from the last time and McDonalds objecting again comes as no surprise. The corporate giant successfully harnessed its resources last time to stamp out a potential competitor, will they succeed this time again, are you confused about the difference between Supermacs and McDonalds?

'We will keep fighting' - Round two in international brand war between the snack box and the Big Mac begins - Independent.ie

Why not use his own name McDonagh as a brand for Europe, although likely registered as a trade name already.

Does the EU Commission not support EU companies?
 
Last edited:

GDPR

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Why not use his own name McDonagh as a brand for Europe, although likely registered as a trade name already.

Does the EU Commission not support EU companies?
He can sell there anytime he likes, just cannot used the trademark until permission obtained. He says they have learned from the last time so has been some changes, but I guess keeping the supermacs name.
 

Polak

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Mar 29, 2014
Messages
580
Not to overmuch take McDonald's side, but if you saw a supermarket in Ireland that had a name as close to Lidl as the name Supermacs is to McDonalds in the mind - I use the term loosely - of the average European burger-fondler, would you or would you not at first glance think it was perhaps some offshoot of McDonalds? Say for example Superld. Same colur scheme, much the same product line.
 

automaticforthepeople

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Jun 22, 2012
Messages
4,763
McDonagh has a habit of taking on anyone that gets in his way; punters who make bogus insurance claims, his workers, his franchisees and now some yankee dude who runs around with a painted face telling kids to have a nice day, or is that Barney?

Ex-Supermac's worker awarded

Supermac

Supermac's franchise director ordered to pay wife

All hail Paddy who takes on everyone, but don't give me this corporate giant guff. Supermacs are a corporate giant who are effectively a monopoly on fast food in many Irish towns.
 

The Field Marshal

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So you hope that one fast food supplier wins a case against another fast food supplier because it will be a win against obesity?
Precisely.
 

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