Targeted ads in upcoming abortion referendum.

Cellachán Chaisil

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I have recently noticed targeted abortion ads appearing on my Facebook feed. One of them was by an organisation called HearBothSides, which despite its title was clearly pro-life. On clicking a button enquiring as to why I was receiving such an ad it stated it was because I was 18+ and a follower of Irish Times.

Regardless of the political viewpoint of these ads, will they pose any difficulties when it comes to regulating campaigns and their spending in any forthcoming referendum of the 8th amendment? Are we leaving ourselves open to "dark ads" which tailor material and target certain groups and whose funding will be difficult to track as part of campaign expenditure?
 


ruserious

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Internet ads often reflect your browsing history. Ever hear of Cookies?

I once laughed when a P.iester asked why he was seeing ads about Ukrainian tractor porn.

God I miss Drummed.
 

Cellachán Chaisil

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Internet ads often reflect your browsing history. Ever hear of Cookies?

I once laughed when a P.iester asked why he was seeing ads about Ukrainian tractor porn.

God I miss Drummed.
As I said, this wasn't based on cookies, but targeted me because of the Newspaper I followed. Furthermore, it was part of the feed itself, almost indistinguishable from a post from a friend.

It's slightly different when it comes to political ads, wouldn't you say?

This is especially true when such activities can have a massive impact on a campaign but whose funding is hidden.
 

gleeful

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I have recently noticed targeted abortion ads appearing on my Facebook feed. One of them was by an organisation called HearBothSides, which despite its title was clearly pro-life. On clicking a button enquiring as to why I was receiving such an ad it stated it was because I was 18+ and a follower of Irish Times.

Regardless of the political viewpoint of these ads, will they pose any difficulties when it comes to regulating campaigns and their spending in any forthcoming referendum of the 8th amendment? Are we leaving ourselves open to "dark ads" which tailor material and target certain groups and whose funding will be difficult to track as part of campaign expenditure?
Hint....

 

Cellachán Chaisil

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People don't seem to be reading the op.
 

ger12

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I have recently noticed targeted abortion ads appearing on my Facebook feed. One of them was by an organisation called HearBothSides, which despite its title was clearly pro-life. On clicking a button enquiring as to why I was receiving such an ad it stated it was because I was 18+ and a follower of Irish Times.

Regardless of the political viewpoint of these ads, will they pose any difficulties when it comes to regulating campaigns and their spending in any forthcoming referendum of the 8th amendment? Are we leaving ourselves open to "dark ads" which tailor material and target certain groups and whose funding will be difficult to track as part of campaign expenditure?
Nah, unless they tell lies.

Like the "clump of cells" BS ;)
 

ger12

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People don't seem to be reading the op.
What safeguards are you suggesting?

Though I note we've already had a one sided massive campaign by a unified media, an untruthful one.
 

Cellachán Chaisil

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What safeguards are you suggesting?

Though I note we've already had a one sided massive campaign by a unified the media, an untruthful one.
Engagement with Facebook and Twitter, I'd suggest, to ensure that such ads adhere to Irish referendum regulations i.e. that the parties sponsoring those ads have been registered with the referendum commission and that their payments to Facebook/Twitter are included in their campaign expenditure.
 

gleeful

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I have recently noticed targeted abortion ads appearing on my Facebook feed. One of them was by an organisation called HearBothSides, which despite its title was clearly pro-life. On clicking a button enquiring as to why I was receiving such an ad it stated it was because I was 18+ and a follower of Irish Times.

Regardless of the political viewpoint of these ads, will they pose any difficulties when it comes to regulating campaigns and their spending in any forthcoming referendum of the 8th amendment? Are we leaving ourselves open to "dark ads" which tailor material and target certain groups and whose funding will be difficult to track as part of campaign expenditure?
I remember reading back in April about how the Tories were pouring money into facebook ads while Labour was wasting their time knocking on doors.

I doubt a facebook ad campaign would have much impact on the upcoming referendum.
 

Cellachán Chaisil

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I remember reading back in April about how the Tories were pouring money into facebook ads while Labour was wasting their time knocking on doors.

I doubt a facebook ad campaign would have much impact on the upcoming referendum.
I think that could be naive. Social media has proven to be exceptionally good at manipulating opinion.
 

ger12

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Cellachán Chaisil

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I'm not at all certain about that. I think it tends to make you only see views you already agree with - which is entirely different.
On matters which you are decided, possibly.

But it can overwhelm low information or undecided voters if these advertisements are weighted.
 

Cellachán Chaisil

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That's entirely dependent on your view.
You're expressing a rather sneaking regard for this development.

Are you expecting such dark ads might help your point of view above any other?
 

GDPR

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On matters which you are decided, possibly.

But it can overwhelm low information or undecided voters if these advertisements are weighted.
It certainly can. However in the Referendum what will be key is getting people to vote in the first place.

Dark ads can have the effect of firing up the base and putting everyone else off, which is just as effective sometimes as bombarding a great mass of undecideds with a view to swaying their opinion.
 

gleeful

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It certainly can. However in the Referendum what will be key is getting people to vote in the first place.

Dark ads can have the effect of firing up the base and putting everyone else off, which is just as effective sometimes as bombarding a great mass of undecideds with a view to swaying their opinion.
They can also have the opposite effect - you see only your own opinion echoed back to you and assume the referendum outcome is certain to go your way. You stay home.
 

GDPR

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They can also have the opposite effect - you see only your own opinion echoed back to you and assume the referendum outcome is certain to go your way. You stay home.
Absolutely. Its a very complex business.

Personally, I am not on FaceW*ank, and use every privacy tool in the Firefox kit, including javascript disabled as well as some other little dooh-dads. You would have to be very dark indeed before you got near me. :)
 

Zapped(CAPITALISMROTS)

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Absolutely. Its a very complex business.

Personally, I am not on FaceW*ank, and use every privacy tool in the Firefox kit, including javascript disabled as well as some other little dooh-dads. You would have to be very dark indeed before you got near me. :)
Our Camouflage department are working wonders these days Comrade.....:rolleyes:
 


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